Brand & positioning
Finding the idea an organisation can own and carrying it clearly across markets and channels.
Marketing, communications and brand leadership
I build marketing that turns complex ideas into stories people understand, trust and act on.
I am an international marketing leader with 15+ years of experience building brands, teams and communication systems across markets. My work brings together strategy and execution across brand, PR, content, events and demand generation.
15+ years in international marketing
International team leadership
Brand, PR, content and events
Author and long-form writer
01 / About
Clarity before volume.
I build marketing and communications functions that turn complex ideas into stories people understand, trust and act on.
Over more than 15 years at Wildix, I helped grow marketing from an early-stage function into an international organisation spanning brand, PR, content, events, partner marketing and demand generation. I have worked across Europe and the United States, building teams, creating narratives, managing change and connecting communication to measurable organisational goals.
I am a strategist who likes to stay close to the work. I enjoy finding the central idea, shaping the message, bringing the right people together and turning a plan into something real.
My background in philosophy continues to shape how I think about language, trust and attention. Alongside my business work, I write books and long-form articles, and I contribute to LUMEN slowjournal.
I believe good marketing should make an organisation clearer and more useful, not simply louder.
Communications & PR
Connecting narrative, media relations, executive voice and content to build reputation through substance.
Content & storytelling
Turning specialist knowledge and company history into stories people want to read and remember.
International leadership
Building structures in which people across countries and disciplines can do strong, aligned work.
Events & community
Designing experiences that bring customers, partners and teams into the same story.
Marketing transformation
Combining strategy, process, technology and execution without losing clarity or momentum.
02 / Work
Selected work
01
Building an international marketing function
Developing an early-stage operation into an international organisation across brand, PR, content, events, partner marketing and demand generation.
02
Turning company history into a trust-building story
Researching, shaping and producing The Wildix Code to make company history and culture tangible for employees, partners and customers.
03
Redesigning communication through change
Rethinking event formats, content and communication so an international community could stay informed, connected and engaged through uncertainty.
03 / Writing
Ideas become useful when they become clear.
Writing is part of how I think. It makes experience transferable and creates room for a deeper kind of attention than most business communication allows.
Book↗Book / marketing↗Articles & essays↗
The Wildix Code
Company history, culture and the people behind a growing international business.
Marketing (is not) driven by dummies
A connected view of positioning, communication, execution and measurement.
Brand, AI, content and attention
Writing on the ideas and responsibilities behind modern marketing.
04 / Recognition
Recognition & media
Award profile
Noble Awards
Recognition for marketing leadership, team building, storytelling and measurable business impact.
View profile ↗Expert commentary
Qwoted
Commentary on B2B marketing, brand positioning, AI and content, international leadership and trust.
View profile ↗05 / Beyond business
Language, attention and social value.
I contribute to LUMEN slowjournal, an Italian social-promotion association that explores sustainability, society and the environment through thoughtful journalism.
For me, this work returns to the same question that drives good communication everywhere: how can language help people see an issue more clearly, without reducing its complexity or the dignity of the people involved?
My studies in philosophy continue to influence how I approach marketing and leadership. Attention is never neutral, and trust is built through accuracy, consistency and respect.
Read my work for LUMEN ↗Contact
Let's make it clear.
I am open to conversations about marketing and communications leadership, brand and narrative projects, advisory work, writing, interviews and speaking.
Based in Italy · Working internationally in English and Italian